The idea for SuperViz originated from SuperUber, a collaborative of creative technologists, designers, architects, writers, and producers led by Russ Rive and Liana Brazil. Since 2002, SuperUber has pioneered the integration of design, architecture, and technology to produce large-scale, interactive installations. SuperViz brings this immersive human/digital interface to an individual scale for professional and personal use.
SuperViz virtually teleports remote collaborators into any 360° scene—be it a sales floor, a rendering of a new construction, the Eiffel Tower, or the surface of the moon—where they can interact as if they were physically there together. Creating a SuperViz project is as easy as uploading a 360°photo, panorama, or 3-D rendering. Collaborators from across the globe can join you using a computer, mobile device, or VR headset.
Sharing the future of collaboration with key market segments
SuperViz co-founder and CEO Russ Rive engaged 3STEPS4WARD in September 2020. SuperViz’s goal for the coming year was to enter the U.S. real estate market and corporate training markets. The 3STEPS4WARD team delivered tactical insights for go-to-market strategy in these areas and designed segment-specific messaging and eNurture email campaigns to generate leads.
Today, 3STEPS4WARD brings additional value to SuperViz in the form of organic social media, a website refresh, lifestyle blogs, marketing automation emails, and more.
Segment-Specific Blogs: Real Estate
We wrote monthly blogs geared toward target segments, with content geared towards their technology needs, industry trends, applications of the SuperViz platform, and sample SuperViz projects.
Segment-Specific eNurture Emails: Corporate Training
We produced eNurture email campaigns to engage target segments, demonstrate SuperViz’s value to the real estate and corporate training industries, and generate leads for cultivation.
Marketing Automation Emails
We created a four-part, segment-specific email campaign to gather leads via opens and clicks. We then followed up with SQLs via LinkedIn direct message to set up meetings and other lead nurturing touch points. Of 3,454 emails sent, we saw an impressive 46.2% open rate, generating 25 high-quality SQLs for targeted follow-up.