“Doubt kills more dreams than failure ever will.”
— Suzy Kassem

The road ahead is uncertain. COVID-19 has derailed the best laid plans and disrupted countless lives. The threat of failure looms across too many businesses. During this unsettled time, it’s natural to experience fear of the unknown. I’m reaching out today to share my official response to this uncertainty and, hopefully, inspire you into action.

Embracing Uncertainty

For two decades, I’ve worked in marketing for Fortune 500 and NASDAQ companies, Silicon Valley startups, 501(c)3s, and entrepreneurs across 40+ countries. If these experiences have taught me anything, it’s this: uncertainty leads to opportunity—if you let it.

If you can overcome the fear of the unknown and lean into the storm, powerful things happen. Reinvention thrives in a climate of creative destruction. In response to changing dynamics, you can change your fundamental business philosophies. You can challenge the assumptions you hold about your business and your customers. You can adapt your strategy and reimagine your brand. You and your business can emerge even stronger than before.

Taking two steps back to rethink, relearn, and reinvent is crucial to taking three steps forward and reaching one’s full potential, both in business and in life.

3STEPS4WARD: A Marketing Company

Following this mantra has led me to places I never could have imagined. I realized that if I joined forces with talented, like-minded people to create my own marketing company, I could help others embrace uncertainty and find success too. So I founded 3STEPS4WARD on the principles of business for reinvention and resiliency in the era of COVID-19—and beyond.

The 3STEPS4WARD family is a collective of creatives and strategists who specialize in innovative, COVID-resilient approaches to the artform of digital marketing. We help startups, entrepreneurs, nonprofits, and small businesses who do not have the luxury of in-house marketing teams succeed in their missions despite whatever challenges come their way.